We Bring Brands to Life Through Story‑Driven, Sustainable Licensed Softlines

What We Do

We design and develop premium licensed bags and accessories that connect with fans worldwide. From concept to launch, we build collections that celebrate the heart of every franchise—authentic, functional, and crafted for fans worldwide.

How We Are Different

We bring a perspective that’s uniquely built for today’s fans—and for the brands they love. Our approach blends storytelling, sustainability, and premium craftsmanship to create softline products that feel authentic, modern, and deeply connected to the brands they represent.

  • We design around what fans truly love—immersing ourselves in each IP to uncover passion points and authentic storytelling cues.

  • Every piece is created to extend a brand’s narrative in a way that goes far beyond basic merchandise. Our goal is to craft items fans want to live with, carry, and collect—products that feel like part of the world they love.

  • From immersion to inspiration, creation to launch, our workflow is built around partnership—aligning brand identity with smart design, sustainable materials, and a refined product vision that resonates with fans.

Research text with computer keyboard, magnifying glass, sketch book, and pencils
Design text with person at desk with laptop, monitor, and brochures on the desk
Development text with design items; color wheels, lego bag mock up, etc.
Launch text with smokey bear bag and patches

Our Licensing Partners

  • The image shows the LEGO logo with red background and bold white text outlined in black and yellow.
  • Lego logo with a yellow bridge and black background.
  • John Deere logo featuring a yellow deer leaping inside a green shield
  • Illustration of a bear wearing a beige conquistador hat with the word 'SMOKEY' on it, set against a circular green background.
  • Tetris logo with colorful letters on a blue background.

Who We Are

CGS Licensing is a GRS‑certified global design and development partner specializing in premium softline products. With nearly two decades of licensing expertise, we create sustainable, high‑quality collections that elevate beloved brands and delight fans of all ages.

Carry Gear office with desks, monitors and view of the water.

Where We Are

We call Seattle, Washington home, but we have offices and partners all across the globe.

World map with color-coded stars indicating locations around the world.

We help brands create purposeful, story‑driven collections that inspire, connect, and resonate with fans. Let’s build your next iconic line.

Let’s Build Something Extraordinary Together.

LET'S CHAT